Augmented reality is being touted as the next big thing in the tech industry by many industry leaders such as Tim Cook and the introduction of AR Kit from Apple will likely make this true. This week Amazon have integrated AR into their own iOS app which allows users to experience products before they purchase them like never before. This feature essentially allows you to virtually place the product in your home so you can see what it looks like in your home before you purchase it.

Amazons app with AR functionality follows others such as Ikea who were one of the early adopters of this functionality and shows us the possibilities of what is yet to come. Currently there are thousands of items on Amazon which now work with AR functionality and we expect this to be available for all new products on Amazon in the future. Check out Amazon’s own video below which shows Amazon’s take on AR in action.

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