Tokyo based firm Piala Inc. is granting it’s non smoking employees six extra days of paid annual leave after complaints that they were working more than staff who were regularly taking cigarette breaks. Piala Inc’s CEO Takao Asuka told Kyodo News that he “hopes these plans encourage employees to quit smoking through incentives rather than penalties or coercion”.

Currently 30 of the companies 120 employees have taken time off under this new system which is likely to increase. The World Health Organisation states that 21.7% of all Japanese adults smoke, however this figure is particularly higher for the older generation.

Piala Inc. is a marketing / advertising agency that works with some of the biggest organisations in Japan such as Amazon’s Japan office and Fujifilm.

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